In a move set to reshape the real estate market on Melbourne’s prestigious Mornington Peninsula, award-winning finance specialist Mr Chris Borg of Borg Financial has linked with real estate super brand Raine & Horne to launch a new office at Rye.

A Mount Martha local, Mr Borg, will take the helm at Raine & Horne Shoreline after acquiring successful Shoreline Real Estate from Jim and Anastasia Arvanitakis, who launched the business in 2019.

Mr and Mrs Arvanitakis will remain with Raine & Horne Shoreline, which includes five experienced sales agents, a property management department and a profitable rent roll. The new office will service real estate markets between popular seaside Frankston and exclusive and scenic Sorrento.

“I’m proud to take on the legacy of success that Jim and Anastasia have built, and we will continue to be a trusted and dependable partner for those seeking to sell and lease properties between Frankston and Sorrento,” Mr Borg said.

With over 14 years in the finance industry, including a stint at National Australia Bank and six years leading Borg Financial, Mr Borg was named Victoria/Tasmania Rising Star at the 2020 Better Business Awards. Mr Borg will also look at ways of aligning with Raine & Horne’s established finance specialist division, Our Broker.

The rebrand of the long-established Shoreline Real Estate office located at 2361 Point Nepean Road, Rye, aligns perfectly with Raine & Horne’s national brand refresh. This excellent timing will ensure Mr Borg, and the Raine & Horne Shoreline team launch into the Mornington Peninsula market with a modern, client-focused approach that also embraces cutting-edge technology such as Raine & Horne’s first-to-market, AI-powered social media platform Amplify.

Synergy and support – Raine & Horne to help elevate Chris Borg’s business vision

Mr Borg admits that his new venture is unique in real estate. “Very few mortgage brokers venture into owning a real estate agency—but we will offer our clients a fresh perspective.

“When clients are considering purchasing a property, as their mortgage broker, I conduct a thorough assessment of their financial circumstances to advise them about how they can proceed. Instead of referring them elsewhere for the sale, I saw the opportunity to handle it myself, streamlining the process for my clients.”

Mr Borg also immediately recognised the value of creating a synergistic relationship between his finance company, Borg Financial, and a leading super brand, such as Raine & Horne, to enhance lead generation and client services.

When the opportunity to acquire a real estate office arose, Mr Borg’s close friendship with Mr Randolph Clements, Managing Director of Raine & Horne Victoria—who also serves as a valued business mentor—made the decision easy.

“Randolph has a huge amount of wisdom and just a very, very strong business acumen, so joining with Raine & Horne is a no-brainer for me,” said Mr Borg, who is also a business mentor and a regular keynote speaker at financial and property industry events.

Beyond his strong connection with Mr Clements, Mr Borg highlighted several other reasons for aligning with Raine & Horne. “The level of support is unmatched. Raine & Horne is a well-established and large company that can provide the resources I will need to expand. They’re the perfect partners to support this next acquisition in my entrepreneurial business journey.

“To date, Randolph and the Corporate team have been very supportive, and it’s pleasing that all the existing staff will remain with Raine & Horne Shoreline. So, everyone knows what they’re doing, and I’m basically adding to it.”

Mr Borg added, “I’m excited to work with a brand as iconic and supportive as Raine & Horne.”

Navigating the dynamic Mornington Peninsula property market with Raine & Horne Shoreline

According to Mr Borg, operating across the Mornington Peninsula, Raine & Horne Shoreline will serve a diverse market, ranging from family homes to luxury waterfront properties worth tens of millions of dollars.

As for the Mornington Peninsula real estate market, Mr Borg says it’s a dynamic and constantly fluctuating. “Right now, the market is on the cusp of a rising peak. If the RBA implements rate cuts, we could see a significant surge in property activity over the coming years.”

While there’s a strong community of owner-occupiers, particularly older residents, Mr Borg noted that the area is also known for its beach homes and weekend getaways.

“Many buyers are Melbourne residents looking for holiday properties or second homes. New developments for luxury beach houses are on the rise along the coastline, attracting a mix of age demographics depending on the specific area.

“This variety gives us the flexibility to service a wide range of buyer and seller needs across the Mornington Peninsula. It’s very exciting.”

If you’re looking to buy or sell property on the Mornington Peninsula, from Frankston to Sorrento, contact the experienced team at Raine & Horne Shoreline at (03) 5985 0000 or visit their modern, contemporary office at 2361 Point Nepean Road, Rye.